Eastmont Community Center Unveils New Logo and Identity to Strengthen Community Engagement and Fundraising Impact

East Los Angeles, CA — April 3, 2025 Eastmont Community Center (ECC) proudly announces the launch of its brand-new logo and visual identity, signaling a vibrant and strategic evolution for the organization as it deepens its impact across East Los Angeles. Developed in partnership with Brand LA, Eastmont’s longstanding creative and communications partner, the new identity marks a new chapter—one that reflects the organization’s legacy of service while positioning it for greater visibility, stronger partnerships, and long-term sustainability.

More than just a design update, this rebranding effort is a strategic investment in Eastmont Community Center’s ability to grow and fundraise more effectively. As the organization expands vital programs—including education, food security, housing assistance, and economic empowerment—the refreshed brand helps strengthen public trust, donor engagement, and storytelling. With a professional, warm, and inclusive visual language, Eastmont is better positioned to attract philanthropic investment and connect with the next generation of supporters. This rebranding is also directly aligned with Eastmont Community Center’s Strategic Plan, which outlines the organization’s roadmap for growth and community leadership.

The new identity reflects Eastmont’s four core pillars—Education, Economic Empowerment, Health & Wellness, and Civic Engagement—and was designed to be versatile across both outreach and programmatic materials. It reinforces Eastmont’s commitment to holistic, community-centered impact and ensures consistency across platforms, from grant proposals and public events to digital campaigns and community signage.

At the heart of the new identity is a symbol now known as The Eastmont Unity Link. Designed by Brand LA, this original mark represents the seamless connection between people, programs, and resources that Eastmont facilitates every day. Its interwoven, fluid structure reflects the organization’s values of collaboration, resilience, and inclusivity, while the vibrant, multi-color palette celebrates the diversity and strength of East Los Angeles. The logo was created to be bold, flexible, and instantly recognizable across all formats.

“Our goal was to create more than a logo—we wanted to develop a symbol that reflects the strength, humanity, and forward movement of Eastmont Community Center,” said Noel Arias, Chief Creative Officer at Brand LA.

With the official unveiling taking place today, April 3, 2025, Eastmont Community Center is entering a new phase of its brand journey.

As part of the continued partnership, Brand LA will lead the rollout of the new brand identity throughout this quarter, gradually implementing visual updates across signage, outreach materials, digital platforms, and program collateral. This phased approach ensures a smooth transition while reinforcing consistency, recognition, and impact across all areas of service and communication.

“This new identity represents who we are and where we’re going,” remarked Isaias Hernandez, Executive Director of Eastmont Community Center. “It reflects our values, our commitment to unity, and the strength of the families we serve. We’re grateful to Brand LA for walking with us every step of the way and helping us express our story with clarity and pride. As we continue to grow, this brand will help us engage new supporters and deepen our impact.”

Eastmont Community Center invites community members, partners, and donors to join in celebrating this milestone and supporting the organization's mission for years to come.